Along with Echinacea, the Rudbeckia is also sometimes referred to as the Coneflower. Confusing, you might think. But don’t panic, because it has other common names to help you :- Black Eyed Susan, Brown Betty, Marguerite Jaune, and Hairy Coneflower to name but a few. Precious wonder that horticulturalists stick to Latin names – it’s much less confusing !!